Can we harness the power of colour to meet our desires?
The psychology behind colour continues to be explored by scientists. Colour is believed to have a significant impact on our mood and emotions.
Blue – Research has shown that wearing blue to a job interview promotes confidence, friendless and loyalty. It is believed that women are subconsciously attracted to men wearing blue, as they appear trustworthy, faithful and stable.
This will interest those looking to lose weight: often dieticians recommend serving food on a blue plate, as it is a natural appetite suppressant.
Red – A symbol of lust that stimulates sexual desire, red physically makes the heart beat faster. Research has found that men are attracted to women that wear red. Red represents strength and power and is the most emotionally intense colour.
Yellow – Yellow’s impact is controversial, as it stimulates both positive and negative responses. Yellow often promotes happiness in small doses, improves memory, revives the mind and spirit and has also been shown to stimulate metabolism. On the other hand, studies have shown more arguments are born in yellow rooms and babies cry, which can be attributed to the irritation our eyes experience by light reflecting at a higher intensity off bright colours.
Green – Green is associated with growth, healing, recovery and rejuvenation.
Consciously observe the colour scheme of a hospital and you may notice a green colour scheme. Our eyes enjoy absorbing green and some people have found that reading speed and comprehension has increased when reading text printed on green paper.
Pink – According to bubblegum researchers, pink has been found to have a tranquilizing effect while lowering heart rate. Hoping to pacify and physically disadvantage opponents, football stadiums in the United States often paint their visitor locker rooms pink.
Purple – Purple can heighten concentration and have an impact on problem solving and meditation. The most spiritual of all colours, purple elevates thought, contemplation and awareness.
Black – Stylish and timeless, black is a powerful, authoritative colour that makes people appear thinner.
White – Light, neutral and versatile, white implies purity and symbolizes innocence.